“Inside Apple”

Adam Lashinsky

Since I follow Apple news fairly closely, I didn’t expect to find much in this book. I was pleasantly surprised. Adam Lashinsky’s analysis of Apple is neither overly academic or overly popular. He doesn’t spend too much time on personalities or on oft-told anecdotes. In Lashinsky’s account Apple comes across as a radically conservative company that combines extreme attention to detail with extreme focus.